To promote participation and understanding of the benefits of football, increasing the number of young people playing and watching the game subsequently raising the standards of play.

To provide enjoyable activity for all ages through playing, officiating, spectating and administration.

To provide healthy exercise, helping young people to live active lifestyles.

To promote teamwork, sportsmanship and good behaviour.

To provide football development programmes with other organisations involved in the provision of football (e.g. schools, councils, youth teams, etc.) promoting the image of football at all levels.

To increase awareness of Reading FC and the opportunities available to individuals and organisations through the scheme’s community-related activities.

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